Show Roundups · · 15 min read
The Biggest Trade Shows in Japan: 16 Major Exhibitions for 2027
Sixteen of Japan's largest B2B trade shows in one list: next dates, venues, exhibitor and visitor numbers, and which industries each show serves.
Japan Trade Show Blog
Practical articles for companies exhibiting at or visiting trade shows in Japan.
Market Entry · · 9 min read
How to Find a Distributor in Japan at a Trade Show: A 7-Step Plan
Japan's distribution system has many layers, and the wrong partner can block your brand for years. Here is how to use a trade show to find the right one.
Booth & Marketing · · 9 min read
Trade Show Booth Design in Japan: 15 Ideas That Work With Japanese Buyers
What makes Japanese visitors stop at a booth? Fifteen practical design ideas, plus the height, ceiling and fire rules that shape every booth in Japan.