Visiting Trade Shows in Japan: A Guide for Overseas Buyers
Most large Japanese trade shows are business events. Many ask visitors to register in advance, usually online, and some limit entry to people in the trade. Rules differ by show, so always confirm them on the organizer's official site before you travel.
How registration usually works
A typical pattern, not a rule. Each show page lists what we know for that show.
Pre-register online
Many shows offer an online registration form and send a badge or QR code by email. Registering early often saves time at the door.
Check trade-only rules
Some shows admit trade visitors only, and may ask for a business card or proof of your company. Others have public days.
Bring business cards
Exchanging cards is a normal part of meeting at Japanese shows. Cards with Japanese on the reverse are appreciated.
Entry requirements for travelling to Japan depend on your passport and change over time. Check the latest rules on the Ministry of Foreign Affairs of Japan website before you book.
Upcoming shows with free pre-registration
Shows in our data that list free pre-registration for visitors.
We have no upcoming shows marked as free pre-registration right now. Browse all upcoming shows and check each show's visitor details.
Guides for visitors
Japanese Business Card (Meishi) Etiquette at Trade Shows
How to give, receive and store business cards politely.
How to Visit a Trade Show in Japan as an Overseas Buyer
Registration, business cards, planning your days and getting around.
Visitor Registration at Japanese Trade Shows: What to Expect
How pre-registration, trade-only rules and badges usually work.
Tokyo Big Sight vs Makuhari Messe: A Practical Comparison
Two of the Kanto region’s main exhibition centers, side by side.
Bilingual business cards
Arriving without cards is the most common avoidable mistake. Print Japan, a sister company of this site, can print bilingual English and Japanese cards in Japan, so they can be ready when you arrive.
Ask about cards on WhatsApp