Japan trade show glossary
The Japanese terms you will see on exhibitor manuals, floor plans and visitor signs, with kanji, romaji and a plain-English definition.
- Kaijo会場kaijō
- The venue of an event, for example an exhibition center.
- Koma小間koma
- The standard booth unit at Japanese trade shows. One koma is usually about 3 m × 3 m. Booth prices are often quoted per koma.
- Meishi名刺meishi
- A business card. Exchanging cards is a normal first step in Japanese business meetings. Bilingual cards are common.
- Shodan商談shodan
- A business negotiation or sales meeting. Many shows include shodan areas or matching programs for buyers and sellers.
- Shuttensha出展者shuttensha
- An exhibitor: the company that rents a booth at a show.
- Tenjikai展示会tenjikai
- The Japanese word for an exhibition or trade show.