Market Entry · · 9 min read
How to Find a Distributor in Japan at a Trade Show: A 7-Step Plan
Japan's distribution system has many layers, and the wrong partner can block your brand for years. Here is how to use a trade show to find the right one.
Articles tagged exhibitor-tips
Booth & Marketing · · 9 min read
Trade Show Booth Design in Japan: 15 Ideas That Work With Japanese Buyers
What makes Japanese visitors stop at a booth? Fifteen practical design ideas, plus the height, ceiling and fire rules that shape every booth in Japan.