Translation & localization for Trade Shows in Japan
Quick answer
Japanese visitors expect Japanese brochures, signage and product names. Professional translation with native proofing avoids mistakes that cost credibility, and it must be finished before printing.
What to expect
- Scope
- Brochures, product sheets, booth graphics, websites, presentations and business cards.
- Lead times
- Finish translation before your design freeze so print orders are not delayed.
- How pricing usually works
- Providers usually quote per project after seeing your show, booth size and requirements. Ask for a written quote that lists what is and is not included.
Checklist
- List every item that needs a Japanese version
- Freeze English text before translation starts
- Ask for native Japanese proofing of the final layout
- Keep a glossary of product and company names
Frequently asked questions
Is machine translation enough?
It is fine for internal drafts. Customer-facing material benefits from a human translator and a native proofread.