Lead capture technology for Trade Shows in Japan
Quick answer
In Japan many visitors hand over a business card (meishi) instead of scanning a badge. Whatever lead tool you use, plan how cards, scans and notes end up in one place.
What to expect
- Scope
- Badge scanners, lead apps, business card scanning and CRM export.
- Lead times
- Set up and test before the show, and check whether the organiser offers its own scanning system.
- How pricing usually works
- Providers usually quote per project after seeing your show, booth size and requirements. Ask for a written quote that lists what is and is not included.
Checklist
- Ask the organiser whether badge scanning is offered
- Choose a way to record meishi and conversation notes
- Test export to your CRM before the show
- Plan lead follow-up within days of the show
Frequently asked questions
Do Japanese visitors expect to be scanned?
Practice varies by show. Exchanging business cards is a normal part of Japanese business culture, so be ready for both.