Show comparison
FOODEX JAPAN 2027 vs SUPERMARKET TRADE SHOW 2027
Both shows serve the food industry. FOODEX JAPAN is an international food and beverage exhibition at Tokyo Big Sight. SUPERMARKET TRADE SHOW focuses on supermarkets and is held at Makuhari Messe.
| Attribute | FOODEX JAPAN 2027 | SUPERMARKET TRADE SHOW 2027 |
|---|---|---|
| Dates | 9–12 MAR 2027 | 17–19 FEB 2027 |
| Venue | Tokyo Big Sight | Makuhari Messe |
| Organiser | Japan Management Association, with the Japan Hotel Association, Japan Ryokan & Hotel Association, Japan Restaurant Association and Japan Tourism Facilities Association | National Supermarket Association of Japan (全国スーパーマーケット協会) |
| Frequency | annual | annual |
| Floor area | TBC | TBC |
| Booth (shell scheme, per koma) | TBC | TBC |
| English support | unknown | unknown |
| Business matching | TBC | TBC |
| Trade only | TBC | TBC |
| Visitor fee | TBC | TBC |
| Verification | verified | verified |
Different audiences
FOODEX JAPAN and Supermarket Trade Show both serve the food industry, but they target different buyers.
- FOODEX JAPAN (9–12 March 2027, Tokyo Big Sight) is an international food and beverage show. In 2026, 2,126 of its 3,238 exhibitors came from overseas.
- Supermarket Trade Show (17–19 February 2027, Makuhari Messe) targets Japanese supermarket, retail and wholesale buyers.
What that means for you
If you are an overseas producer looking for importers and distributors, FOODEX JAPAN has a large international exhibitor base and a familiar international atmosphere. If you already sell in Japan, or you have a Japanese distributor, Supermarket Trade Show puts you in front of domestic retail and wholesale buyers.
Timing and location
The two shows are about three weeks apart and at different venues: Tokyo Big Sight for FOODEX JAPAN and Makuhari Messe for Supermarket Trade Show. A team could attend both, but each needs its own booth preparation and logistics.
Before you decide
- Are you looking for importers (FOODEX JAPAN) or domestic retail buyers (Supermarket Trade Show)?
- Do you have Japanese-language materials ready?
- Can your team support two shows within a month?
Confirm dates, fees and rules with each organizer.